Agenda Setting and Framing Theory

Description

week you should:
1) Watch Max MCCombs Agenda-Setting Theory 
2) Read: the article by McCombs, Shaw, and Weaver (2014) “New Directions in Agenda-Setting Theory and Research,” the article by Entman: (2007) “Framing Bias  Media in the Distribution of Power” and the article by Entman and Usher (2018) “Framing in a Fractured Democracy: Impacts of Digital Technology on Ideology, Power, and Cascading Network Activation.”
  a) Ritter, Matt (2020) “Intraday Intermedia Agenda-Setting in the Manic World of Online News Reporting.” 
  b) Wallington, SherrieFlynt, Kelly Blake, Kelly, Kalahn Taylor-Clark, and K.  Viswanath (2010) “Antecedents of Agenda Setting and Framing in Health News: An Examination of Priority, Angle, Source, and Resource Usage from a National Survey of U.S. Health Reporters and Editors” 
5) Post two critical questions for each of the articles assigned for presentation.  
6) You may have been assigned an article presentation this week, in which case you only need to post questions to the articles you are not presenting.
– Reaction Paper IV: 
Compare and contrast Agenda Setting Theory and Media Framing.  Draw your arguments from the article by McCombs, Shaw, and Weaver (2014)  “New Directions in Agenda-Setting Theory and Research,”  Herman’s article “The Propaganda Model: a Retrospective, and the article by Entman and Usher (2018) “Framing in a Fractured Democracy: Impacts of Digital Technology on Ideology, Power, and Cascading Network Activation.”
The paper should reflect a critical reading of the texts and your reaction.  Think of the paper as having two parts:
1) Make sure to identify the key arguments/relevant concepts of each theory based on the readings. Summarize what the authors meant, or at least what you think the authors meant, and try to see the world with that theoretical lens.
2) Critique the  theories from an outside perspective, finding their strengths and flaws. Try to include an original example that illustrates the theories and connects them to the media.

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