Assume you are the packaging engineer for a large consumer products company. In this company, the Packaging Design Briefs are initiated by the marketing group and forwarded to the Package Engineering group. You currently are working on three packaging design briefs. Copies of these design briefs are attached. Note that the marketing department has completed some information on each brief and the Package Engineering department will complete the remaining information.
Packaging Design Brief
Product: Juice
Product Information: To be completed by Marketing and forwarded to Package Engineering.
Product description: The product is a high-end beverage juice product. The product is non-alcoholic and contains several different fruit juices.
Production of product: The product will be produced in California and shipped by truck to 20 different distribution centers in the United States and then will be distributed to stores in cases of 24.
In-store sales method: The product will be displayed on the store shelf with other high-end juice products.
Price Point of product: The product will have a high price point within the range of juice products.
Specific requirements of package in the store: The package must show the brand name and legal and nutritional information.
Package Information ?? To be completed by Package Engineering
(Please fill in your responses on this form and submit the form. APA formatting is not required)
Primary Package
(The package that comes in direct contact with the product, the retail package)
Describe the function(s) that must be served by the primary package for this product (include all that apply).
What is your recommendation for the material(s) that should be used for the primary package?
Please justify your material(s) selection. Include the advantages of this material for this purpose and the disadvantages or concerns of using this material.
What method of printing do you recommend for the primary package?
Please justify your recommendation of print method. Include the advantages of this print method for this package and the disadvantages or concerns of using this print method.
Have you made any assumptions in choosing the material or print method?
What environmental concerns must be addressed for the primary packaging?
Secondary Package
(The packaging used to ship the product from manufacturing location through distribution and to the retail store)
Describe the function(s) that must be served by the secondary package for this product (include all that apply).
What is your recommendation for the material(s) that should be used for the secondary package?
Please justify your material(s) selection. Include the advantages of this material for this purpose and the disadvantages or concerns of using this material.
What method of printing do you recommend for the secondary package?
Please justify your recommendation of print method.
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