Communications Question


Content Distribution and Delivery: Write a short paper about a real or imagined content product that must be distributed and delivered to consumers across three of these four delivery platforms:
Print – newspaper, magazine, or      direct mail
Broadcast/cablecast – radio,      television, satellite or cable
Physical disc: CD or DVD
Internet – email, streaming, or      download. (For example, A .pdf file downloaded by a consumer would be      considered a an Internet download delivery platform)
Please cover the following aspects of your distribution/delivery plan:
What is the product?
How will you monetize the content      — what is your revenue model?
How will the consumer request the      product?
How will the consumer pay for it?
How will the consumer access it?
Who will you need as partners?
Who will pay for the distribution      and delivery?
How can you protect the content      from unauthorized (unpaid for) use?

Course Textbook:
Chapters 11, 12, & 13

Managing Electronic Media : Making, Marketing, and Moving Digital Content, 01th Edition
By: Van Tassel, Joan…

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