Consider the possibility of Apple launching its iPhone to a new foreign market where the residents are used to non-smartphones only.
How could Apple apply the characteristics of the innovation model discussed in this Module in its product adaptation decisions?
Make sure to discuss ALL the characteristics and apply it to its product adaptation decisions.
9/30/23, 10:21 PM M5: Assessment – Innovation Model & Apple
https://montclair.instructure.com/courses/176285/assignments/1692060 2/2
Total Points: 100
Criteria Ratings Pts
40 pts
30 pts
10 pts
20 pts
Relevance of
answer to the
question
40 pts
Excellent
answers;
incorporates
pertinent
information from
both class
lectures and
assigned
readings;
focused only on
issues related to
the questions
36 pts
Very good
answers; uses
a good
amount of
pertinent
information
from lectures
and assigned
readings
34 pts
Good
answers, but
lacks depth
and
significant
use of
lecture and
assigned
reading
materials
30 pts
Answers are
incomplete;
Excessive
discussion of
unrelated
issues;
significant
errors in
content
0 pts
Failed to
answer
the
question
or
answers
wildly off
the mark
Thoroughness
of answer to
the question
30 pts
Deals fully with
each of the
questions
27 pts
Most of the basic
details are
included in the
answers
25 pts
Some gaps
in the
basic
details
23 pts
A large
number of
details are
missing
0 pts
All relevant
details are
missing
Organization
and logic of
answers
10 pts
Excellent
organization of
answers; good
development of
arguments,
transitions are
made clearly and
smoothly
9 pts
Less than
excellent
organization of
answers; needs
work in creating
a logical and
smooth flowing
argument
8 pts
Good enough
organization
for some
answers to
make sense
7 pts
Poorly
organized
answers
0 pts
No
response
Mechanics of
writing
(spelling,
punctuation,
grammar,
clarity of prose)
20 pts
Excellent
writing skills,
clear, readable
prose; use of
transitions;
good spelling,
punctuation,
and grammar
18 pts
Acceptable
writing
mechanics,
but a few
grammatical
errors
16 pts
acceptable
writing
mechanics,
but many
grammatical
mistakes
15 pts
Poor writing
mechanics
and
numerous
grammatical
errors
0 pts
Very poor
writing
mechanics
many
grammatical
errors; or no
response
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