CUNYBC Internet Shopping And Effective Communication Questions


Answer either question a or b AND either question c or d below. Number your answers, use a separate paragraph for each, but DON’T repeat the questions.

How would you defend intermediaries to someone who said that eliminating them would save consumers millions of dollars?
Compare the merits of buying and selling goods in stores and via the Internet. What advantages do stores have? Have you ever sold anything on the Internet? How did you ship the product?
What kinds of problems can emerge if a firm does not communicate with environmentalists, the news media, and the local community? Do you know of any firms that are not responsive to your community? What are the consequences?
As interactive communications between companies and customers grow, do you think that traditional advertising will grow or decline? What will be the effect of growth or decline on the price we pay for TV programs, newspapers, and magazines?

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