Description
OverviewYou are excited to see the possibilities after finishing the Business Model Canvas Template. The next step is the development of the BMC slide deck for review by the experienced former project manager mentioned in the Module Four assignment.ScenarioIn the BMC slide deck, you will make educated assumptions (based on research in Marketline, Yahoo Finance, or the company’s website) about your selected company’s resources, partnerships, cost structures (what needs to be paid for), how the product or service will be marketed, value delivery (product sold online, in-store, or both), and the unique value proposition for a specific targeted market segment.All 9 segments of your redeveloped BMC must encompass elements to achieve new product/service feasibility.Beyond profitability, other key elements that the experienced project manager stressed were diversity, equity, and inclusion (DEI), as well as corporate social responsibility (CSR). In the marketplace, companies that have diverse project teams get varied perspectives that help the overall project. Just as important, companies that “give back” to the communities they serve do better and are supported by millennial buyers—a big target segment for many companies.Additonal supporting resources: https://www.forbes.com/sites/abdoriani/2019/11/14/…https://learn.marsdd.com/article/bottom-up-sales-forecasting-for-pre-revenue-startups/PromptYou will create a slide deck that will help you expand on your BMC chart in detail as you refine how your selected company will create value for itself while delivering a new product or service for customers. Complete the Milestone Two Template linked in the Guidelines for Submission section for this assignment.Specifically, you must address the following rubric criteria:Deliver a unique value proposition.Leveraging the blue ocean strategy, what makes the product or service unique?How does it provide a strategic advantage in the marketplace?Answer key business model questions about the customer.Customer acquisitionsRevenue modelsPrice points for the product/serviceKey activities for the value proposition (product or service)Answer key business model questions about assets, partners, and cost.Assets availableKey partnersCost structuresImport your existing business model canvas chart from Module Four.Clarify your business model assumptions.Check your assumptionsComplete the assumptions chartPrepare to meet customers.Highlight the materials neededUpdate your documentation.Targeted segmentType of value deliveredHow the product is uniqueUpdate your business model.Complete any updates to the BMC chartBUS 400 Milestone Two Template
Business Model Canvas
Slide Deck Template
Company:
Last updated:
Complete this template by replacing the bracketed text with the relevant information throughout.
Unique Value Proposition
Leveraging the blue ocean strategy, write a brief response that describes what makes your
selected product or service unique and how it will provide a strategic advantage in the
marketplace.
[Insert response here.]
1: Key Business Model Questions: The Customer
Write a brief response to the following questions.
1.
How do you acquire customers? [Insert response here.]
2.
How do you deliver the product/service to the customer? (Note: This is the Channels section of the BMC
chart.) [Insert response here.]
3.
After you have landed a new customer, how do you plan to relate to that customer and manage the
relationship (if at all)? (Example: customer service) [Insert response here.]
4.
How will you charge your customers? What is your revenue model? [Insert response here.]
5.
How much will you charge your customers? Can you calculate your revenues for the next month, quarter,
and year? [Insert response here.]
6.
What key activities do you need to engage in to deliver your value proposition? [Insert response here.]
2: Key Business Model Questions: Assets, Partners, and Cost
1. What assets are available to you or under your control? (Refer to the company’s SWOT
analysis.) [Insert response here.]
2. Who are your key partners? [Insert response here.]
3. What are your cost structures? What will you need to pay for in order to create the
product/service? (Example: What do you need to pay for to create your unique value
proposition?) [Insert response here.]
3: Create Your Own Business Model Canvas Chart
[Paste your completed chart from the Module Four assignment here.
Be sure it reflects instructor feedback.]
Key Partners
Key Activities
Value Proposition
Customer Relationship
Customer Segments
[Add your assumptions here.]
[Add your assumptions here.]
[Add your assumptions here.]
[Add your assumptions here.]
[Add your assumptions here.]
Key Resources
Channels
[Add your assumptions here.]
[Add your assumptions here.]
Cost Structure
Revenue Streams
[Add your assumptions here]
[Add your assumptions here.]
4: Consider Your Business Model
•
Based on the BMC chart, does it make sense to proceed with this new product/service?
[Insert response here.]
•
What are the risks to your business model? For example, do you have the right relationships
with suppliers and partners to create the value proposition and bring it to market? [Insert
response here.]
•
Are there things that can or should be changed to strengthen the business model to reduce
its risk? (Refer to the SWOT analysis.) (Example: having multiple suppliers to protect the
project) [Insert response here.]
5: Clarify Your Business Model Assumptions
Check each response in your previous BMC chart against the following criterion:
•
How do you know that what you wrote in each block is true? Have you made an assumption,
or do you have solid evidence in the form of documented facts (based on research)?
Using the table on the next slide, list your assumptions and fill in the relevant information as
follows:
– Where you have facts, write the evidence in the “Fact” column.
– Where you have made assumptions, check the “Assumption” column.
The table will help you identify where more research is still needed to address your assumptions.
6: Clarify Your Business Model Assumptions, Continued
List and categorize your assumptions about your business model below. Use as many lines as you
need.
BMC Chart Item in Question
Example: Customers are loyal enough to pay
more for our product vs another company’s
product
This is a fact, here is my
evidence:
This is an
assumption
X
7: Prepare to Meet Customers
Create a checklist of the materials you will need for your customers from the points below by
highlighting the items that apply. (Note: not all may apply.) Add materials as needed. Please
include the necessary items in your updated BMC chart.
•
Sales materials
– Website
– Customer presentation
– Marketing plan
•
Sales process description
– Acquisition of customers
– The sales process (for example: website sales)
– Pricing options: single-priced product or service vs. multi-tier pricing
8: Update Your Documentation
Create your positioning statement using the following template bullets. Note: these are typical
funding questions.
•
The product/service is targeted to… [Insert response here.]
•
The type of value our product/service delivers is… [Insert response here.]
•
Our product/service is unlike others because… [Insert response here.]
9: Update Your Business Model Canvas Chart (if necessary)
Complete this template by replacing the bracketed text with the relevant information.
Key Partners
Key Activities
Value Proposition
Customer Relationship
Customer Segments
[Update your assumptions here.]
[Update your assumptions here.]
[Update your assumptions here.]
[Update your assumptions here.]
[Update your assumptions here.]
Key Resources
Channels
[Update your assumptions here.]
[Update your assumptions here.]
Cost Structure
Revenue Streams
[Update your assumptions here.]
[Update your assumptions here.]
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