industry Analysis TOPIC; UNITED HE

                                 industry Analysis
The industry analysis (also called 5 C??s analysis) is a tool for decision makers to understand how
companies distribute the profits available in a market. In this model, each company??s economic
viability is influenced by the competition and other players.
Please read the following article for more information on the elements of an industry analysis:

Casadesus-Masanell, R. (2014). Strategy Reading: industry Analysis. Harvard Business

The list presented below includes all the possible sections required for this analysis. You may
have to combine or omit items since some of them may not apply to the selected company or
information is not available.

1) Potential entrants
2) Buyers
3) Complements
4) Suppliers
5) Substitutes
This section should be between three to five pages in length. Make sure to use APA format to
cite all your references. The due date is day 7 of Module 5
Group 5

Situation Analysis of UnitedHealthcare Inc – A Health Insurance Company


United Healthcare, one of the largest health insurance companies in the United States, operates in a dynamic and complex healthcare industry. This project paper conducts a comprehensive situation analysis, also known as the 5 C’s analysis, to understand the organization, its customers, and the external forces influencing it. The analysis delves into the needs and decision-making processes of United Healthcare’s customers, as well as the contextual factors shaping its operations, including demographic, economic, socio-cultural, political/legal, technological, and natural environments. The paper provides valuable insights into the company’s current state and aids in strategic planning for the future.


Healthcare is a fundamental aspect of society, and health insurance companies play a pivotal role in ensuring individuals’ access to quality care. To ensure its continued success and relevance, it is crucial to conduct a thorough situation analysis (Steenburgh & Thomas, 2010). This paper presents a comprehensive situation analysis of United Healthcare, a leading player in the health insurance industry. By understanding customer needs and the forces shaping the healthcare industry, United Healthcare can craft effective strategies to remain a leader in the health insurance sector (Angdembe et al., 2017). In effect, the analysis will delve into various aspects, including customer needs, decision-making processes, and the contextual environment, to provide insights into the company’s current standing and future strategic directions.



Understanding the healthcare needs of United Healthcare’s customers is paramount. Customers seek coverage that caters to a wide range of needs, including preventive care, specialist consultations, hospitalization, and prescription drug coverage (Rajan, 2016). Additionally, customers may prioritize low premiums, extensive network coverage, and excellent customer service. Meeting these diverse needs is a complex challenge that necessitates continuous adaptation of service offerings.

Decision Making

Customers often make decisions based on factors such as cost, network accessibility, and reputation. They assess the trade-offs between premium costs and coverage benefits (Rajan, 2016). United Healthcare’s ability to provide competitive pricing while maintaining an expansive network and a positive reputation is key to attracting and retaining customers.


Demographic Environment

United Healthcare must adapt to the shifting demographics of its customer base. An aging population requires more comprehensive healthcare coverage, including services related to chronic illnesses and long-term care (Steenburgh & Thomas, 2010

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