MRKT 101 principles of Marketing


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Next, draft a positioning statement for the product or service you can use in your final marketing plan presentation. Then discuss two ways you could test your positioning concept
Service: Intern Recruit We do candidate searches and outreach on Campuses. Throughout the interview process, we function as a liaison between the candidate and the employer. 1. Demographics Age: 20-22 years old Race: All races Gender: All genders Income level: $20,000 to $35,0000 Culture: All culture Language: English or multilingual with English as one of them Education level: college’s seniors Corporates (start-ups) 2. Psychographics  Interest: Students looking for an internship in Accounting and a start-up looking to outsources intern’s recruitment. 3. Geographic The Zip code is 01606

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