Description
conduct a PESTLE analysis (Political, Economic, Social, Technological, Legal, Environmental) and prepare a 750-1000 word report on your findings.
1. Please read this short webpageLinks to an external site. for an overview of how to conduct a PESTLE analysis. You may also want to review company and industry case analyses on this page. Links to an external site.
2. For your chosen firm (ideally your capstone project firm), conduct research to understand each of the six dimensions (see below). Focus on the elements that relate most to your case.
Data sources might include the company’s annual report (especially “RISKS” section); ASU’s PASSPORT database; and resources outlined in this marketing course library guide . You can also do a Google search to find information about your company’s industry, risks, and opportunities, and to see if a PESTLE analysis has been done for your company already. CAUTION: do not assume that what you find is still relevant (see CAVEATS section below). You’ll still need to research current data, relevant factors, and emerging contexts (e.g., COVID-19).
3. Write at least a paragraph for each dimension. If a dimension is not relevant, write a couple of sentences describing what data you looked at and how you came to the conclusion it was not relevant. Organize your paper as follows:
Purpose of the analysis: 2-3 sentences describing why the insights gleaned from this analysis will be helpful to the organization. Frame it in terms of how this new understanding will help to solve the problem you are addressing in your capstone, or how the analysis will increase the likelihood of success for leveraging the opportunity you want to explore.
PESTLE dimensions. Write 1-3 paragraphs for each of the following aspects describing the relevant data you found. Label each category with subheadings as below:
Political factors: What existing or potential external conflicts, interests, and power might impact the firm? What government interventions in the economy should it be aware of? Examples of relevant factors include: a) government policies, leadership, and change; b) foreign trade policies; c) political (in)stability and internal political issues and trends; d) tax policy; e) regulation and deregulation trends; and f) corruption levelsLinks to an external site..
Economic factors: current and projected economic growth; inflation and interest rates; job growth and unemployment; labor costs; impact of globalization; disposable income of consumers and businesses; likely changes in the economic environment.
Social factors: demographics (age, gender, race, family size); consumer attitudes, opinions, and buying patterns; population growth rate and employment patterns; socio-cultural changes; ethnic and religious trends; living standards; levels of social cohesion/social polarization.
Technological factors: e.g., new ways of producing goods and services; new ways of distributing goods and services; and new ways of communicating with target markets.
Environmental factors: availability or scarcity of raw materials; pollution targets; doing business as an ethical and sustainable company; carbon footprint targets. This 2023 report
Actions
from GreenBiz is an example of environmental issues that companies should be thinking about.
Legal factors: health and safety regulations; equal opportunity laws; advertising standards; consumer rights and laws; product labeling and product safety.
Historic: While not typically included in management analyses, it could be helpful to consider historical factors that influenced the current operating context. Two examples:
History of policing in the United StatesLinks to an external site.
History of public education in the United StatesLinks to an external site.
Analysis: What does all this information mean? How does it relate to the problem you are trying to solve, or the opportunity you are exploring?
Caveats: Acknowledge the limitations of your analysis. These might include: there could be relevant information that did not show up in your search; conditions might change, making the information and/or factors you identified inaccurate or irrelevant; your analysis was based on assumptions (list 2-3) which may not be accurate; and data came from external sources (you didn’t collect it yourself), so you are relying on accuracy of those sources.
Key takeaway: What are one to two main ideas you want the reader to take away from your analytical insights
^^^^That was the prompt for this assignment…Im going to show you a email from me and my professor she explains pretty much what you need to get this assignemnt done. If you have any questions feel free to ask me !
ME:
Hello professor, I’ve been working on my Pestle analysis and had a couple of questions for you because I’m not use how to approach some parts. First of all how do I relate the basketball organization with the technological aspect that was discussed in the PESTLE Dimensions. You also brought up bringing sources into our writings more and how the NCAA website can help. What ways can I incorporate that in this writing ? Lastly, on the Audit I specifically talked about ASU basketball do I need to talk about them specifically or do you want it to be more about college basketball teams in general ?
Response:
Hi Warren,
Thank you for these good questions. A few ideas:
Technological innovations—think about potential opportunities and disruptions, similar to how instant replay changed the game. Examples for hoops:
https://www.nba.com/news/nba-launchpad-selects-five-companies-to-develop-future-of-basketball-related-technology
https://www.opencourt-basketball.org/new-technology-in-basketball-technological-innovations-changing-the-nba/
E-branding on NCAA college websites https://www.sportsbusinessjournal.com/Native/WMT/2022/April-2022.aspx
NCAA resources:
NCAA Research https://www.ncaa.org/sports/2021/2/8/research.aspx includes thing like
Economic
Finances of intercollegiate athletics https://www.ncaa.org/sports/2013/11/19/finances-of-intercollegiate-athletics.aspx
Trends in D1 athletics finances https://www.ncaa.org/sports/2013/11/19/finances-of-intercollegiate-athletics.aspx
Socio-demographic
stats for players https://www.ncaa.org/sports/2018/12/13/ncaa-demographics-database.aspx?id=1729
research on player experience https://www.ncaa.org/sports/2013/11/20/ncaa-goals-study.aspx
player interactions with their on-campus social environment https://www.ncaa.org/sports/2013/11/20/ncaa-social-environments-study.aspx
NCAA governance
Overall governance https://ncaaorg.s3.amazonaws.com/champion-magazine/HowNCAAWorks/AW_HowNCAAWorks.pdf
D1 governance https://ncaaorg.s3.amazonaws.com/champion-magazine/HowNCAAWorks/D1_HowNCAAWorks.pdf
Health and safety https://www.ncaa.org/sports/2021/5/24/sport-science-institute.aspx
See publications tab for publications like this on mental health https://ncaaorg.s3.amazonaws.com/ssi/mental/SSI_MentalHealthBestPractices.pdf
Sexual violence prevention https://www.ncaa.org/sports/2016/9/28/sexual-violence-prevention-tool-kit.aspx
Leadership development https://www.ncaa.org/sports/2021/2/8/ncaa-leadership-development.aspx
You can choose your unit of analysis as either the team or NCAA basketball. I’d probably stick with the team, explaining these various dimensions as something that people like Ray Anderson and Coach Hurley have to keep their eyes on.
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