Description
Performance
and post-purchase evaluations provide important marketing data for
healthcare organizations. Many consumers evaluate healthcare products
for their purposes, but when they share this information with the
providing organizations, they offer insights into whether products meet
consumer needs and expectations. For this discussion, you conduct
performance and post-purchase evaluations on a healthcare product you
have tried.To prepare:Reflect
on when you have consumed a generic and brand-name product for the same
health condition (e.g., taking Motrin and/or storing a brand of
ibuprofen for headache relief). Note: If you have not had this experience, interview someone who has.From
the consumer perspective, assess both products using performance and
post-purchase evaluations. Consider each of the benefits segments for
both products (i.e., cost, effectiveness, convenience, etc.) and whether
you would purchase either product again.Submit
your answer to the discussion question. Conduct performance and
post-purchase evaluations on a healthcare product you have tried. The
initial post must require four (4) current quality references and two
(2) peer-reviewed articles.Focus on presenting critical thinking ideas and synthesis in your posts and less on stating and describing.
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