Review this case carefully in order to complete a PESTEL
Factors must be to the point and based on relevant and specific details in case
Ensure you integrate AQCD test/aspect (quantification)
Important reminder: Your work must be “reader-ready” (per rubric)
the case study in page 396
PLEASE FOLLOW THE INSTRUCTIONS AND RUBRIC
GLOBAL
EDITION
STRATEGIC
MANAGEMENT
A Competitive Advantage Approach
Concepts and Cases
17 th
Edition
Fred R. David, Forest R. David,
and Meredith E. David
1
STRATEGIC
MANAGEMENT
Concepts and Cases
A COMPETITIVE ADVANTAGE APPROACH
This page is intentionally left blank
Fred R. David
Francis Marion University
Florence, South Carolina
Forest R. David
Strategic Planning Consultant
Ocean Isle Beach, North Carolina
Meredith E. David
Baylor University
Waco, Texas
STRATEGIC
MANAGEMENT
Concepts and Cases
A COMPETITIVE ADVANTAGE APPROACH
SEVENTEENTH
EDITION
GLOBAL
EDITION
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